Business Process Management Case Study Example | Topics and Well Written Essays - 3000 words

Business Process Management - Case Study Example Out of these 90-92% of the outlets are franchised operations which are handled by independent franchises. An important aspect of operational excellence of Burger King is embedded in its customer service. The customers are not merely customers, but they are called guests and are also served the value as one would serve to their guests. The operation excellence achieved by Burger King comes from its trained team of workers at each and every restaurant. The top management boasts about serving their customers well with the best burgers, cooked on an open fire and also have a clear vision and guiding values to take its people along. Burger King is divided into different operating divisions which are headed each by independent vice presidents who report to the senior vice presidents of each franchised divisional zone. These leaders hold strong values, leadership skills and thus result in producing great results. All divisions are supported by cross functional team from all critical areas that is human resources, marketing, finance, technology, research and development etc. When the customers who step into the Burger King outlet he or she first experiences the ambience and the dcor of the place, filed with the hot smell of the burgers with fries. On the counter as the customer places the order, the order is forwarded into the kitchen, where the process begins. To analyze a simple process of how it works, we have a simple process flow represented by the diagram as under: Burger King uses conveyor belts similar to an assembly line, which are highly specialized piece of equipment. The process starts with the worker placing the raw burger patty on one end of the moving conveyor belt which proceeds under the broiler. In the broiler hamburgers are cooked from top and bottom both. And at the same time burger buns are placed which also move on to the broiler and are roasted. These are cooked for a specified time period. After the bun and the raw meat are broiled for the standard set time, both of these assemble and in the sandwich assembly add-ons are inserted which include tomatoes, condiments, cheese, sauces etc. Burgers at this stage are almost prepared and ready to be served; they are then placed in the microwave oven and then served fresh. Burger Making Process at Burger King Process Improvement at Burger King We have explained the process that is used at Burger King to make the burgers, the process is quick in terms of speed of delivery until the ordered menu is very customized, but still at Burger King it is made sure that work in process inventory is maintained and replenished in an ordered manner. This work in process inventory helps catered well and quickly to the individual customer needs and requirements as it reduces the preparing time to a relatively short interval. The strength of the burger making process at Burger King lies in its ability to make made-to-order burgers and meals, to attract individual who prefer to eat their own way and style. But the inherent weakness that arises from the assembly type production method at Burger King is its lack of flexibility. Since the raw material that is buns and patty move on the conveyor belt and get processes using the standard and set cooking time of 90 seconds, hence the size, shape and other specifications such as thickness